Flocabulary: Educational Hip-Hop
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About Us

Flocabulary is a small educational publishing company with a strong commitment to making a positive social impact. Since 2005, Flocabulary has been creating original hip-hop music and standards-based curricular materials to teach academic content for grades 3-12. Flocabulary programs are proven to increase student motivation and achievement and are currently being used in over 10,000 schools nationwide.

The Founders


Blake Harrison, a.k.a. Escher, Founder, Creative Director

Blake Harrison graduated from the University of Pennsylvania in 2003 with a degree in English. Blake has worked as a writing, math and SAT tutor for students of all ages in Boston, Philadelphia and Berkeley. After founding Flocabulary, Blake began to create a line of groundbreaking educational programs by working closely with hip-hop artists and educators. His work has led to the new kind of relevant, engaging educational tool that has come to define Flocabulary. He has been an author, editor, and emcee behind all Flocabulary products to date. Touring with Flocabulary, he has performed for thousands of fans across the United States on stages large and small. He currently resides in Brooklyn where he continues to design curricula to revolutionize education in America.

Alex Rappaport, Founder, CEO

Alex Rappaport has been running the business end of Flocabulary since 2004, when he founded the company in San Francisco, CA. Since then, he has built the company into a successful publisher of multimedia educational tools. He has also been the executive producer for Flocabulary's nine full-length CD releases and has contributed much of the music for those projects. Influenced by artists from Debussy to De La Soul, Alex has made a signature of fusing distinct musical styles into his beats. Before founding Flocabulary, Alex had seen the music industry from many angles, having worked as a film composer, music supervisor and recording engineer. He has performed on worldwide stages including The Fillmore, Portsmouth Music Hall, The Late Show with David Letterman and The Kennedy Center. He was also honored to be a business fellow at Columbia Business School and NYU Stern, where he participated in the 2006 InSITE consultant program. Alex Rappaport holds a degree in Music from Tufts University and currently lives in Brooklyn.


The Team

Vlad Gutkovich
Vlad Gutkovich joined Flocabulary in 2008, bringing with him a wide range of experience in teaching, music and marketing. After graduating from Wesleyan University with High Honors in Music and a Certificate in International Relations, Vlad worked as a producer/composer for a music production house, while freelancing as a children’s music specialist for various organizations throughout the city. Vlad has performed at hundreds of concerts as a drummer and bandleader, playing venues including B.B. King’s, Joe’s Pub and Lincoln Center. He is thrilled to be a part of Flocabulary, where his skills as a businessman, artist and activist are challenged and utilized as never before.

Mervin Jenkins a.k.a. Spectac
The multi-talented musician / middle school principal holds a master's degree from Charleston Southern University, where he studied Secondary Educational Leadership. Now a principal at Horton Middle School in Pittsboro, North Carolina, Mr. Jenkins is leading a new generation of young people through his speaking program Life Through Music. In addition to these educational initiatives, Spectac has found time to write and record his own material with artists like Big Daddy Kane and 9th Wonder.

9th Wonder
This producer is among the world’s most talented sample and remix artists, having worked with Jay-Z, Destiny’s Child, Mary J. Blige, and as part of the group Little Brother. Coming off a 2007 Grammy win for his work with Blige, 9th’s sound has been heralded as “smooth, graceful, and hotter-than-hot” by Remix Magazine. With dozens of production credits under his belt, 9th Wonder is now an Artist in Residence with North Carolina Central University’s Hip-Hop Initiative.

Dillon Maurer
Dillon Maurer is an Atlanta-based emcee and producer who tutors students in all subjects when he isn’t making beats and writing rhymes. As a performer he has toured all over the US and Europe and shared the stage with KRS-One, Talib Kweli, Pete Rock, The Pharcyde, and many more. Dillon is a regular contributor to Flocabulary’s albums as well as The Week in Rap. He has also cooked dinner for Chuck D of Public Enemy.

D-Stroy
D-Stroy, born and raised in Bushwick Brooklyn, has been making music since 1996 when he and Tony Touch first collaborated. A member of The Arsonists, D-Stroy has since toured with a wide variety of artists from Kanye West, Eminem and Ludacris to The Roots, L.L. Cool J and Busta Rhymes. More recently, he has toured with Miri Ben-Ari the hip-hop violinist, performing on Tavis Smiley, B.E.T.’s 106 & Park and at Shaquille O’Neal’s birthday party. D has been working with Flocabulary since 2008.

Zach Prottas
A workshop leader for Flocabulary, Zach approaches hip-hop with a personal passion as well as an academic focus. As a writer Zach has had the opportunity to interview artists ranging from The Clipse, Swizz Beatz and Consequence. Co-Hosting the pilot PBS History Detectives Lab, Zach oversaw students’ historical research projects across 4 states. In addition to touring with Flocabulary, Zach works as a professor assistant at the Baruch College History department and student advisor for NY Link.

Akir
A rising star in the NYC hip-hop world, Akir has been hailed as Hip-Hop Magazine’s “Next 2 Blow,” XXL’s “Chairman’s Choice,” Source Magazine’s “Unsigned Hype”, and named by the Washington Post as a “Rhymer on the Rise.”

Dana Riddick
With an MFA in acting from Columbia University, Riddick has performed in theaters all over the world including runs in South Korea, Italy and across the United States. Favorite roles include Poncia in Bernarda Alba, Medea and Marks in Talking With. Riddick was the recipient of the Liberace Fellowship and Westmoreland Scholarship. She says, "Many thanks to Flocab for this opportunity to rediscover Shakespeare."

Kawachi Clemons
Now a visiting Assistant Professor of Music and Director of the Hip-Hop Initiative at North Carolina Central University (NCCU), Kawachi earned his bachelor's degree in music education from Florida A & M University and a master's degree in music production and arts management from Florida International University (FIU). Kawachi has served on the staff of numerous productions including the Academy Awards and Super Bowl XXXIII Halftime Show. His research focuses on the inter-relationship of artistic agency (problem-posing and problem-solving in the arts) and culturally responsive teaching.

April Hill
The protégé of Marlon Sanders, this talented jazz and R&B singer has performed at the Blue Note, the Cutting Room, Warm Daddy’s and numerous clubs in New York and Philly.



Miss Netty

Charles
Hendricks

Reason

Median

Isaac Brody
& Ed Boyer


Trajik

Lady
B.L.A.D.E.

Afro DZ ak

Grey

Dee1r
Educational Contributors
Flocabulary relies on the insight and experience of educators to ensure that our products are effective and aligned to today's educational standards. We are lucky to work with some talented and passionate people, including: Bridget Weldon-Ott and Pamela George, Barbara Hairfield, Andy Vietze, Sam Lowell, Mike Tesler, and Sara Kugler.

Flocabulary, a brief history

The idea for Flocabulary first came to founder/lyricist Blake Harrison in high school. A good student who still struggled to memorize facts for tests, he wondered why it was so easy to remember lines to his favorite rap songs but so difficult to memorize academic information. Blake realized that if a rapper released an album that defined SAT vocab words, students would have a fun and effective way to study for the SAT.

After studying English at the University of Pennsylvania and working on his rapping at parties and gatherings around Philadelphia, Blake moved out to San Francisco. In San Francisco, he met Alex Rappaport, a talented musician and producer. Alex had studied music at Tufts University, and was now writing music for indie films and TV commercials and producing ring tones for cell phones. Both he and Blake found jobs at a local Italian restaurant to help pay the bills.

During a game of basketball one day, Blake mentioned his old high school idea of vocabulary rap to Alex. Alex gave the typical response: “That’s a great idea.” But he also added: “Let’s do it.”

A month later the duo had a demo recorded, which they sent around to various educational publishers. When Sparknotes, the world’s largest educational website, commissioned two songs, Blake and Alex realized they had created something real. The name practically invented itself: Flocabulary.

In November 2004, they launched Flocabulary.com. By April 2005, they had completed their first full length album, featuring 12 songs that define 500 SAT vocabulary words. By the summer of 2005, Flocabulary had appeared in the Boston Globe, Chicago Tribune, New York Times, Fitness Magazine, and in numerous blogs on the Internet.

In the fall of 2005, Flocabulary began their Shakespeare is Hip-Hop school tour, performing shows up and down the East Coast. In November of 2005, Flocabulary was featured on MTV News.

In April of 2006, Flocabulary: The Hip-Hop Approach to SAT-Level Vocabulary Building hit bookshelves worldwide thanks to a deal with Cider Mill Press and Sterling Publishing. By September, ABC News reported that Flocabulary had helped to raise average SAT scores at one high school by nearly 60 points. Soon aftter, Flocabulary was featured on CNN, Fox News, NBC Today in New York, and Geraldo At Large. That same spring, Flocabulary was awarded first prize in Columbia Business School’s Outrageous Business Plan competition in the social value category.

Flocabulary followed up the success of their SAT book with Hip-Hop U.S. History in December, 2006. That project, which aims to teach students American history through fact-filled narrative raps, was praised by Cornel West and Howard Zinn as "extraordinary" and "necessary." To complete the project, the duo teamed up with some of New York City’s most talented underground rappers and artists including April Hill, Akir and Grey. The album's single, "Let Freedom Ring" which features the voice of Martin Luther King Jr., became a podcast hit.

As news spread of Flocabulary's mission, various artists and academics began to throw their support behind the movement. In March 2007, Flocabulary got a chance to work with Grammy award-winning artist Ninth Wonder on their Shakespeare is Hip-Hop project. The album seeks to bring Shakesepare to life for today's students through a combination of original Shakespeare rapped over beats, modern-day verse translations and dramatic readings. The album features a host of new artists including Spectac, Median, Netty, 9th Wonder and Christopher "Play" Martin.

In 2008, Flocabulary expanded their line of educational programs to include products for math and science. They also completed a multi-leveled vocabulary program called The Word Up Project, which uses best practices in vocabulary instruction and story-based rap songs to teach vocabulary words. It's currently available for students in grades 3-10.

Flocabulary is an established independent publisher with ten different products being used in over 10,000 schools across the globe. Flocabulary currently operates a studio in Times Square and an office in Brooklyn, NY.









Contact Info

Email: info@flocabulary.com
Telephone: 877-473-3077
Fax: 646-514-5853
Address:
55 Washington St.
Suite 259
Brooklyn, NY 11201




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