We have diverse backgrounds but a common goal of increasing student motivation and achievement. Our team includes current and former educators, musicians, video artists, sound engineers and school administrators.
Chief Product Officer
Chief Technology Officer
Customer Support Specialist
Animator / Illustrator
Sales Development Coordinator
Patrick "9th Wonder"
Rapper & Lyricist
Associate Art Director
Rapper & Lyricist
Rapper & Lyricist
Danny "DJ Self Help" Johnson
Writer / Researcher
Producer & Engineer
Rapper & Lyricist
Rapper & Lyricist
Rapper & Lyricist
Associate Art Director
Shanette "Miss Netty" Santos
Rapper & Lyricist
UI / UX Designer
Since co-founding Flocabulary in 2004, Alex has been responsible for defining the company's strategic vision and building the business from the ground up. With a focus on strategic partnerships and social impact, Alex is committed to fulfilling Flocabulary's promise of making education more engaging and accessible for students of all backgrounds.Alex is a regular speaker on K-12 education and entrepreneurship, and has appeared on MTV, NPR and CNN. He is a curriculum consultant for New York City's STEM Magnet Schools and is working with other business leaders and government organizations to make Brooklyn an even better place to work. Alex is also the creator of Big Idea Week, an entrepreneurship program for elementary schools.
Blake Harrison co-founded Flocabulary in 2004 after dreaming up the idea in high school. Having worked with kids in many contexts, he now leads the creative team at Flocabulary to produce new songs, videos and website features that will impact students and teachers. He has also written many of the Flocabulary songs, including "Call Me Shakespeare," one of his favorites. Blake has been the keynote speaker at teacher conferences and high school graduations. He graduated from the University of Pennsylvania with a degree in English.
Francis makes moving images. Since joining our roster of freelance artists in 2011, Francis has produced over 120 videos with Flocabulary. He studied illustration, animation and photography at the Savannah College of Art and Design and has over eight years of experience teaching extra curricular art, language and computer classes to children K'-5.
Francis works remotely from his personal studio and considers his work a satisfying and surreal form of professional penpalhood.
Andrew works on making the website look and feel good. He comes from a family of teachers and enjoys baseball and beer.
Ike Ramos is a hip hop artist / educator. Ike attended the University of Texas at Austin, where he both received his bachelor's and honed his skills as a DJ, producer and MC. While in Austin, Ike released several projects and shared the stage with many hip hop legends including Method Man, Guru, Buckshot, Lil Wayne, Rakim and others. After graduating from UT, Ike began teaching and coaching at the high school level. His plans for pursuing music full-time were put on hold when Ike was offered a principal position after only three years of teaching. He received his master's in educational leadership from Texas State University. Ike currently resides in Los Angeles, CA, where he is pursuing music and serving as an educator.
Greg helps develop the Flocabulary website and derives great satisfaction connecting students to innovative content and building tools to improve learning. Hacker School brought him to New York City, but Greg hails from Southern California, has a BA in History from Boston University and even lived in Managua for some time. His last business card read "Espresso Preparation Specialist" and though he still roasts his own coffee beans, brew quality now comes second to writing clean, maintainable code. When not coding or brewing, you might find him cooking elaborate meals or adding to his list of places visited.
Rachel studied English and Comparative Literature at Columbia University and began searching for a way to apply her passions for writing, education and subtly jamming out to music at her desk. She has found her niche in the creative department at Flocabulary, where she researches topics from poetry to geography and helps bring videos and accompanying curricular materials to life. Before coming on board at Flocabulary, Rachel worked as an instructional designer, planning and writing interactive online and mobile training simulations about behavioral health topics. She’s excited to be working with the talented Flocab team to create a student experience that’s as engaging as it is educational. When she’s not in the office, you can find Rachel curled up with book, in the audience at a play or jogging slowly through parks.
Emily has worked in the field of education for more than 15 years as an education director, classroom teacher, curriculum writer, and teaching artist. She has used theater and improvisation to help kids write about their own lives with Streetside Stories in San Francisco, worked with new teachers who returned from teaching abroad and wanted to be NYC public school teachers with the Peace Corps Fellows Program, and written curricula for artist residencies used nationwide with Literature to Life. In her most recent work on the PBSKids shows The Electric Company and Odd Squad (premiering November 2014!) Emily got to spend lots of time thinking about ways to make learning things like punctuation, subtraction, reading for context clues, and beginning fractions fun-- and she is thrilled to be continuing that journey with the incredibly talented and creative folks at Flocabulary. Emily also recently completed building the Lego Death Star (over 3,800 pieces) and she loves Ira Sleeps Over by Bernard Waber more than pretty much any other picture book though that is a really hard thing to for her to choose so please don't make her do that.
As a kid, Aliza Aufrichtig noticed that supermarket doors always open outwards so you can exit easily with bags in your hand. She wanted to be the person who thought of "that" when she grew up. After studying literature at Harvard University, writing the Let's Go guide to France, teaching high school English in San Francisco, and joining Flocabulary in 2010 as the Editorial Director, Aliza now does "that" as Product Director, obsessed with creating a delightful and seamless digital experience for the Flocabulary community.
Molly's love of education began when she landed her first job at age 17 as a preschool teacher's aide, where she changed countless diapers and led groups of toddlers in many a nursery rhyme. She studied communications, marketing, and education at Cornell University, where she wrote articles for university publications, co-hosted a radio show and led PR for a children's advocacy organization. After a stint in the crazy world of agency PR, she now blends her background in communications and her passion for education in her sales and partnership work at Flocabulary. When she's off Flocab duty, she can be found scouring food blogs and old cookbooks or traipsing around Alphabet City.
Anita Daswani was born and raised in Fayetteville, NC. Since childhood she dreamt of living and working in New York City. She took her education very seriously in order to make this dream a reality. She studied Marketing at the University of North Carolina in Greensboro and spent a semester in Sydney, Australia participating in a competitive internship at a non-profit organization known as Cancer Council Australia. Here she first discovered how gratifying it was to contribute to a substantial cause within the workplace. After graduating, she gained professional experience in marketing, sales, and sales support. Anita takes great pride in being a part of a team that has revolutionized the classroom. Outside of Flocabulary, she enjoys writing and exploring the city’s boroughs with her hubby.
Given how much Drew enjoys typography (the design of letters), you'd expect him to have better handwriting—but nope. Drew has a bachelor's in English Lit from Queen's University, and a master's in Online Journalism from Syracuse University's Newhouse School. Before Flocab he worked as Digital Editor for a music magazine in Syracuse, NY, and taught English in Prague, Czech Republic. At Flocab, he gets to combine his love of music with animation and education. He's pretty stoked.
After studying philosophy at Harvard, Bryan spent two years in the snowy north of Japan where he taught high school English and recorded classroom CDs for Aomori Prefecture. When he came back to the states, he worked in advertising for clients ranging from Bacardi to Nerf. Now, as Marketing Director, Bryan gets to spread the word about Flocabulary to classrooms far and wide. Outside of the office, he strums a mandolin, cooks a mean pork shoulder, and has never met a dog he didn't like.
Careyanne Deyo joined Flocabulary from Kindermusik International, where she managed a customer loyalty team. Raised in Virginia, Careyanne is happy to be a token Southerner in Brooklyn. A lifelong musician, Careyanne played in ensembles at James Madison University, where she studied International Business. She has a great respect for the impact that music brings to education, and is proud to be on the Flocabulary team.
Nathaniel Soria is a goofy dude. Why? Ask his mother, and she'll tell you that 'his brain is in a cartoon world.' His journey from illustrating online comics to directing viral music videos has been filled with projects that have pushed and expanded the boundaries of his imaginary universe. Now as Flocabulary's Art Director, he's excited to draw upon his 'cartoon world' to help kids get excited about education and learning. With much goofiness, of course.
As CTO, Teddy leads Flocabulary's technical infrastructure, architecture, and product development efforts.
Before joining Flocabulary, Teddy worked as Director of Product Development at Big Think and as a Product Technology Analyst at OpenView Venture Partners. His previous work also includes The Princeton Review, Liberty Science Center, and Harvard's Berkman Center for Internet and Society.
This Kat wears many hats. Before joining the Flocabulary team, Kat worked as a web designer, photographer, editor and babysitter extraordinaire. Now she gets to combine her creativity, penchant for detail and love of children in her sales and marketing work at Flocab. Her roles range from Processor of POs to Flocabulary Twitteress. Wildcard by day, Kat is an actress by night, and she participates in theater, film and web projects throughout the year. She earned a BA in English from Oberlin College and is currently pursuing an MA in Drama Therapy at NYU.
As Flocabulary's intern in 2012, Marina Bergner editorialized with aplomb, mastered video editing in one week, and generally wore myriad hats in style. So Flocabulary couldn't let Marina simply say farewell. She might say of Flocabulary what the Eagles said of the Hotel California: "You can check out any time you like, but you can never leave." Back in Boston at Northeastern University, Marina is studying linguistics by day, and contributing to the Flocabulary creative team by night.
Now an assistant professor of music at Florida A&M University, Kawachi founded the Hip-Hop Initiative at North Carolina Central University. His research focuses on the interrelationship of artistic agency (problem-posing and problem-solving in the arts) and culturally responsive teaching.
A Grammy-winning producer with a soulful sound, 9th Wonder has produced for Jay-Z, Destiny's Child, Mary J. Blige, Ludacris and as part of the group Little Brother. 9th Wonder is now an artist in residence with North Carolina Central University's Hip-Hop Initiative.
Tavi is an independent hip-hop artist. Her performances range from poetry readings at La Mama to hip-hop shows at Time Square's Nokia Theater. She is also an educator and trainer of the art form, and has led international hip-hop/spoken word workshops for youth and adults. Although self-contained as an emcee, composer and audio engineer, Tavi enjoys the rewards of collaboration and collectivism. She can currently be seen performing around the New York City area with her bands mamarazzi and Illegalize.
A founding member of the innovative hip-hop group Tanya Morgan, Donwill has been making music for over a decade. Originally from Cincinnati and now residing in Brooklyn, he has toured the world making music, sharing the stage and collaborating with Drake, 88 Keys, Ghostface and others. A regular contributor to The Week in Rap, Donwill has also visited schools throughout the country as part of the Flocab crew.
Lor describes herself as a giant hobbit, average human. She studied Media Communications and Creative Writing at Northeastern University. She writes short stories when she's not looking for continuity issues in her favorite films. She likes the idea of yoga, but doesn't quite have the patience for the commitment. Though born and raised in New York City, one of her favorite places in the world in her grandfather's farm in Italy. Still, she's loving the view from the cheerful Flocab office.
Devon is both an artist and an educator. Having studied mathematics at Ithaca College, he now divides his time between working at an after-school program in Brooklyn and lighting up stages around New York City.
The protege of Marlon Saunders and a Howard University graduate, this talented jazz and R&B singer has performed at the Blue Note, the Cutting Room, Warm Daddy's and numerous clubs in New York and Philly.
Danny's love of music began at a young age, and it is that love that led him to make the trek from Cleveland to New York City in order to pursue music as a full-time career. It started with scratching records and making beats in his parent's attic and has led to cool things like collaborating with Illogic and Vast Aire, playing shows alongside The Beatnuts, Raekwon and Major Lazer, and having his mixes played on world famous radio shows such as Ninja Tune's "Solid Steel Radio" and "Diplo & Friends" on BBC Radio 1. And of course we can't forget, making beats for educational songs about ice-skating elephants and Middle Eastern history.
Mervin is both an emcee and a former middle school principal. As an artist, he's recorded albums with Big Daddy Kane and 9th Wonder. As an educator, he has been a principal and an assistant principal in North and South Carolina. He now lives in Atlanta and works with AVID.
Lynas began making amateur recordings and beats while at Stuyvesant High School. He soon realized that he had little choice but to make music for a living. After receiving a BFA in Music from the Sonic Arts Center at CCNY, he founded Wonderful Recording Studio in SoHo. Two years later, he moved his operation to ishlab, where his power continues to grow. He has worked with a wide variety of hip-hop artists, including A$AP Rocky, Das Racist, Fat Tony, Group Home, members of Wu-Tang, and many more.
Brian helps run the Flocabulary website. Before joining the team, he spent his time tutoring students and teaching himself how to code. More recently he is a graduate of Hacker School, which is like a "writer's retreat for programmers". He also has a degree in philosophy from Vassar College. His passion for writing "beautiful code" is slowly driving him to madness.
Will is a freelance writer/musician, born in Massachusetts and currently residing in Burlington, VT. He has a love for words, particularly those that rhyme, and sometimes dabbles in performance under the stage name "Godwilla." He studied English at St. Lawrence University and in the past has worked as a counselor at a theater camp, a trivia host and an educator at a children's museum.
Christopher "Play" Martin is a rapper and actor who achieved fame as half of the late 1980s/early 1990s duo Kid 'n Play. Martin, whose songs have reached #1 on the Billboard Hot Rap Singles charts, has also starred in numerous feature films including House Party and Class Act. Recently Martin has worked as a teacher at North Carolina Central University and started Brand Newz, a web-based news show with an urban focus.
D-Stroy, born and raised in Bushwick, Brooklyn, has been making music since 1996. A member of The Arsonists, D-Stroy has since toured with a variety of artists, from Kanye West, Eminem and Ludacris to The Roots, L.L. Cool J and Busta Rhymes. He's performed on B.E.T.'s 106 & Park and at Shaquille O'Neal's birthday party. D has been working with Flocabulary since 2008.
Emilio "Reason" Montilla was born and raised in the borough of the Bronx. Having released his first LP, In-Tune, in 2009, he's gone on to perform on stages throughout New York including the Apollo Theatre. He attended Borough of Manhattan Community College and has worked with special education students as an assistant teacher in the Bronx.
This Chicago-born, Brooklyn-raised Puerto Rican and Chinese emcee has made a name for himself as a performance artist and battle rapper. He's appeared in Fight Club, RIX Magazine, and in videos with 50 Cent and Mobb Deep. Grey has also opened for an array of artists including Camron, Obie Trice, and Clipse. He's been contributing to Flocabulary since 2005.
Miss Netty, born and raised in Harlem, is a versatile female emcee with a unique east coast style. Having worked with Flocabulary since 2007, Miss Netty has appeared on numerous albums and performed at the Kennedy Center in Washington, DC.
Trajik was born in Queens, New York. A mixtape artist who has gone beyond the confines of that label, Trajik infuses the music he works on with hope, pain, anger and joy. Trajik has released numerous albums and now resides in St. Louis, Missouri.
Dillon V is an Atlanta-based emcee and producer who tutors students in all subjects when he isn't making Dilla-inspired beats and writing rhymes. As a performer, he has toured all over the U.S. and Europe and shared the stage with KRS-One, Talib Kweli, Pete Rock, The Pharcyde, and many more. He has also cooked dinner for Chuck D of Public Enemy.
As Product Director, Katy spends her time thinking about how to get other people to love Flocabulary as much as she does. She's always enjoyed working in the education space, from the time she taught "science" to her babysitting charges by making baking soda and vinegar rockets, to her work researching the effectiveness of school programs. Katy studied History at Harvard, and earned a joint master's degree in business and public policy at Georgetown.
Caila came to Flocabulary as a refugee from a San Francisco startup. Her breadth of work experience includes: barista, debate coach, medical assistant and Disney princess impersonator. A proud California Golden Bear, Caila was a student teacher for "June Jordan's Poetry for the People" at UC Berkeley and frequently thinks totally in rhyme. When she's not supporting the amazing teachers and schools who use Flocabulary, Caila is boldly going where no Flocabularian has gone before...as their resident Trekkie.
Before joining Flocabulary, Julia taught 7th grade math in Brooklyn. She wishes she had a subscription to Flocabulary when she was teaching, and now she really enjoys helping teachers get Flocab into their classrooms. She hails from Ohio originally and is one of those people who likes to put chili on spaghetti. She juggles and unicycles around sometimes, and enjoys exploring New York and cooking good food.
After leaving her position at a commercial real estate company and retiring from Spoken Word due to stage fright, Cairo was at a loss for how to use her Sarah Lawrence poetry degree. Thankfully she found a home at Flocabulary, where she can simultaneously enjoy her passion for rhyme, education and people. As the Customer Support Specialist she is happy to answer your call! Cairo is an aspiring Sci-Fi/Fantasy author, and when she's not assisting Flocabulary subscribers, she is working on her book--a literary endeavor that doesn't give her performance anxiety.
Before arriving at Flocabulary, Tierney managed the gut renovation of a Westchester chateau. Odd jobs aside, her position at Flocab is the happy confluence of years spent with one foot in education, another in writing and two hands in the Arts & Culture section. Now she's all in for hip-hop in the classroom. Tierney studied literature in the Blue Mountains of North Carolina and earned a master's degree in popular culture on the plains of Ohio.
Brett graduated from Stephen F. Austin State University in Nacogdoches, the oldest town in Texas. He then spent four years in Austin, and mostly occupied his time with concerts, vinyl records, BBQ and breakfast tacos. Brett eventually made his way to NYC and is now a resident of Ditmas Park, Brooklyn. You may receive a call from Brett "'Flobabulary's version of Jim Halpert" if your school is lucky enough to have Flocabulary or is curious to learn more about us. In his free time, Brett can usually be found enjoying his neighborhood with his wife, Sommer, and their three cats. No, that's not a typo, they really have three cats.
Helen hails from a small town in upstate New York, where she was raised by an amazing family, many of whom are dedicated educators. At a young age she knew that she would grow up to work with institutions of learning. She earned her BA in Political Theory from the University at Albany and her MS in Nonprofit Management from The New School. Since moving to New York City, Helen has taught human rights in an art class, helped a nonprofit loan fund measure impact and supported a software company that assesses institutions of higher education. Her goal is to bring Flocabulary to all teachers who feel it will help their students learn, and every student that feels like learning should be fun.
The idea for Flocabulary first came to founder/lyricist Blake Harrison in high school. A good student who still struggled to memorize facts for tests, he wondered why it was so easy to remember lines to his favorite rap songs but so difficult to memorize the definitions of new vocabulary words. Blake realized that if a rapper released an album that defined SAT vocab words, students would have a fun and effective way to prepare for the SAT.
After studying English at the University of Pennsylvania and working on his rapping at gatherings around Philadelphia, Blake moved out West. In San Francisco, he met Alex Rappaport, a musician and producer. Alex had studied music at Tufts University and was writing tracks for indie films and producing ring tones for cell phones. Both he and Blake found jobs at a local Italian restaurant to help pay the bills.
During a game of basketball before work one day, Blake mentioned his idea of vocabulary rap to Alex. Alex gave the typical response: "That's a great idea." But he also added something new: "Let's do it."
A month later the duo had a demo recorded. Nearly ten years later, Flocabulary's programs are being used in more than 15,000 schools and reach a weekly audience of nearly 5 million students. Wondering what happened in between? See our timeline below.
Flocabulary has grown to include songs and curricular programs for language arts, math, social studies and science. Defined as much by its success as by its committed social mission, Flocabulary is poised to reach more students than ever, putting smiles on their faces and A's on their report cards.
The Inspiration: In high school, Blake Harrison wonders why it is so easy to remember lines to his favorite rap songs but so difficult to memorize the definitions of new vocabulary words. Blake realizes that if a rapper released an album that defined SAT vocab words, students would have a fun and effective way to prepare for the SAT.
2003: Blake Harrison and Alex Rappaport meet in San Francisco and create a demo song.
July 2004: This leads to a contract to produce two SAT vocabulary raps for Sparknotes.com.
November 2004: Flocabulary.com launches with four SAT vocabulary songs.
April 2005: Blake and Alex, with the help of talented artists on both coasts, complete their first full-length album, featuring 12 songs that define 500 SAT vocabulary words.
Fall 2005: Flocabulary appears in the Boston Globe, Chicago Tribune, New York Times and on MTV News. Soon after, Alex and Blake relocate to New York City and begin a school tour, performing shows up and down the East Coast.
April 2006: Flocabulary: The Hip-Hop Approach to SAT-Level Vocabulary Building hits bookshelves worldwide thanks to a deal with Cider Mill Press and Sterling Publishing.
May 2006: Flocabulary is awarded first prize in Columbia Business School's Outrageous Business Plan competition in the social value category. This leads to several rounds of financing with angel investors.
September 2006: ABC News reports that Flocabulary helped to raise average SAT scores at one Virginia high school by nearly 60 points. Soon after, Flocabulary is featured on CNN, Fox News, NBC Today in New York and Geraldo at Large. Geraldo himself exclaims, "I don't care if it's hip-hop or opera, as long as it works!"
December 2006: Flocabulary releases Hip-Hop U.S. History. The project, which teaches students American history through fact-filled narrative raps, is praised by Cornel West and Howard Zinn as "extraordinary" and "necessary."
March 2007: Flocabulary works with Grammy-winning artist 9th Wonder on Shakespeare is Hip-Hop. The album features an array of new artists, many of whom came together for a CD-release party and performance at the Kennedy Center in Washington, D.C.
September 2007: Flocabulary publishes The Word Up Project, a groundbreaking, multileveled vocabulary program. Word Up uses best practices in vocabulary instruction and features story-based rap songs to teach essential vocabulary to students in grades 2 to 8.
September 2008: Flocabulary creates new programs for math, science and world history.
November 2008: Flocabulary launches the Week in Rap, an online current events resource for teachers and students.
February 2009: Flocabulary partners with Channel One News to distribute the Week in Rap to over 5 million students each week.
January 2009: Dr. Roger Farr, former president of the International Reading Association, conducts an independent study to test the efficacy of The Word Up Project and finds that the program significantly increases vocabulary proficiency among students of diverse backgrounds and that students using the program had higher scores on state reading tests than their academic peers.
August 2009: Flocabulary signs a distribution agreement with Houghton Mifflin Harcourt.
Spring 2010: Flocabulary is featured on The Today Show and in a Fox News documentary on the state of education in America.
Summer 2011: Flocabulary launches its new Digital Subscription and begins producing video content and interactive features to support songs and lessons.
Summer 2012: Flocabulary releases new content for middle school math, grammar and civics and begins Common Core alignment.
Fall 2012: Flocabulary partners with Learning.com and Pearson OLE for marketing and digital distribution.
Summer 2013: We launch a redesigned site with new features and a slew of new content for Common Core ELA.
...And beyond: Our team is hard at work on new content and product features that students, teachers and administrators love!